Know the rules • There are no rules • The suit is back • The suit is dead • Build a wardrobe • Burn your wardrobe • Capsule your wardrobe • Endless options • Keep it curated • Buy something weird • Weird is out • Look like you care • Know the rules • There are no rules • The suit is back • The suit is dead • Build a wardrobe • Burn your wardrobe • Capsule your wardrobe • Endless options • Keep it curated • Buy something weird • Weird is out • Look like you care •
Look like you don’t care • Effortless style • Effort is certainly required • Always natural • Styled to death • Underdo it • Overdo it • Tailoring is back • Oversized is over • Go bigger • Go minimal • Get it tailored • Look like you don’t care • Effortless style • Effort is certainly required • Always natural • Styled to death • Underdo it • Overdo it • Tailoring is back • Oversized is over • Go bigger • Go minimal • Get it tailored •
Keep it loose • Wear a tie • Kill the tie • Dress like a cowboy • Dress like a schoolboy • Be classic • Be genderless • Wear proper suits • Wear track pants • Show less • Sheer everything • Quiet luxury • Keep it loose • Wear a tie • Kill the tie • Dress like a cowboy • Dress like a schoolboy • Be classic • Be genderless • Wear proper suits • Wear track pants • Show less • Sheer everything • Quiet luxury •
Loud luxury • Minimalism forever • Maximalism is back • Bring back fun • No sneakers • Only sneakers • V-necks are back • Cover your chest • Low waists • Nipped waists • Be wearable • Be weird • Loud luxury • Minimalism forever • Maximalism is back • Bring back fun • No sneakers • Only sneakers • V-necks are back • Cover your chest • Low waists • Nipped waists • Be wearable • Be weird •
Dress like a man • Dress like a human • Take oversized pieces to the tailor • Buy the biggest pants you can find • Wear boots • Wear loafers • Wear ballet flats • Wear workwear • Never do actual workwear • Look effortless • Try harder • Don’t follow trends • Dress like a man • Dress like a human • Take oversized pieces to the tailor • Buy the biggest pants you can find • Wear boots • Wear loafers • Wear ballet flats • Wear workwear • Never do actual workwear • Look effortless • Try harder • Don’t follow trends •
Here are 18 rules • Return to traditional masculinity • Dismantle toxic masculinity • Boys wear short shorts • Men dress like cowboys • The necktie is hot again • The necktie is dead again • Minimalism is still in demand • Fun is back • Wearability matters • Spectacle matters more • Buy less • Here are 18 rules • Return to traditional masculinity • Dismantle toxic masculinity • Boys wear short shorts • Men dress like cowboys • The necktie is hot again • The necktie is dead again • Minimalism is still in demand • Fun is back • Wearability matters • Spectacle matters more • Buy less •
Buy better • Buy more • Invest in staples • Forget staples • Trend harder • Trends are dead • Timeless always wins • Nothing is timeless • Dress your age • Age doesn’t matter • Grow up • Stay young • Buy better • Buy more • Invest in staples • Forget staples • Trend harder • Trends are dead • Timeless always wins • Nothing is timeless • Dress your age • Age doesn’t matter • Grow up • Stay young •
Look polished • Look undone • Be refined • Be raw • Go neutral • Add color • Keep it monochrome • Clash everything • Earth tones only • Bright is back • Tone it down • Turn it up • Look polished • Look undone • Be refined • Be raw • Go neutral • Add color • Keep it monochrome • Clash everything • Earth tones only • Bright is back • Tone it down • Turn it up •
Fit matters most • Fit doesn’t matter anymore • Tailor everything • Nothing should look tailored • Sharp lines • Soft everything • Structure wins • Structure is over • Luxury is quiet • Luxury is loud • Logos are back • Logos are dead • Fit matters most • Fit doesn’t matter anymore • Tailor everything • Nothing should look tailored • Sharp lines • Soft everything • Structure wins • Structure is over • Luxury is quiet • Luxury is loud • Logos are back • Logos are dead •
Show status • Hide status • Flex a little • Don’t flex at all • Be comfortable • Suffer for the fit • Wear real clothes • Wear pajamas outside • Function first • Fashion first • Practical always • Practical is boring • Show status • Hide status • Flex a little • Don’t flex at all • Be comfortable • Suffer for the fit • Wear real clothes • Wear pajamas outside • Function first • Fashion first • Practical always • Practical is boring •
Layer up • Keep it simple • More pieces • Fewer pieces • Maximalism wins • Minimalism wins • Edit yourself • Add one more thing • Look expensive • Spend less • Invest wisely • Just thrift it • Layer up • Keep it simple • More pieces • Fewer pieces • Maximalism wins • Minimalism wins • Edit yourself • Add one more thing • Look expensive • Spend less • Invest wisely • Just thrift it •
Designer matters • Brand doesn’t matter • Labels count • Labels don’t matter • Be original • Follow the moment • Stand out • Blend in • Make a statement • Don’t try too hard • Try harder • Stop trying • Designer matters • Brand doesn’t matter • Labels count • Labels don’t matter • Be original • Follow the moment • Stand out • Blend in • Make a statement • Don’t try too hard • Try harder • Stop trying •
Dress for yourself • Dress for others • Express yourself • Be appropriate • Break rules • Respect rules • Ignore expectations • Meet expectations • Denim forever • No more denim • Go vintage • Go modern • Dress for yourself • Dress for others • Express yourself • Be appropriate • Break rules • Respect rules • Ignore expectations • Meet expectations • Denim forever • No more denim • Go vintage • Go modern •
Classic pieces • New silhouettes • Archive everything • Forget the past • Get it right • Get it wrong • Do both • Or don’t • Classic pieces • New silhouettes • Archive everything • Forget the past • Get it right • Get it wrong • Do both • Or don’t •
